Judith Moor

The #1 Rejection Free Strategy For Prospecting & Recruiting on Social Media

Are You Struggling With Cold Market Prospecting & Recruiting On Social Media?

Who are you listening to… there’s a chance that the way you are prospecting on social media is damaging your brand and your business!

As A Network Marketer I struggled for a year to talk to strangers and anyone and everyone as a prospect and hated the idea of chasing family and friends

But I also wanted to be able to prospect the right way and recruit the right people into my business rather that doing what I later learned was ‘SPAMMING’ and the wrong way.

I was happy when I met my mentor Ferny and He showed me the mistakes I was making and right way of Prospecting on Social Media which has been a more enjoyable process for me

So if you are trying to build your business online, to make more sales into your business or earn more affiliate income and you are using social media with no success, chances are you are also making the mistake I was making.

Read Ferny’s Story below to learn the mistakes you may be making, how to correct them and the right strategy you should be using if you want to achieve success online

Ferny’s Story

This October will mark 11 years (2005) since I entered the network marketing arena and my life took a crazy detour into the world of entrepreneurship, deep personal development and experiencing more negativity than any human should have to endure.

The good news is that my story in this industry has a happy ending.

I quit job as an engineer 2 1/2 years after joining the industry in 2008, became a 6-figure earner in direct sales by 2009, built a 7-figure internet company by 2012 and I am now the co-owner of an online direct sales company, which I first joined as an affiliate back in 2006.


My journey however was not without many fumbles, embarrassing moments and more prospecting faux pas than I care to share and I hope my friends, family & strangers I attempted to prospect have long forgotten the things I did. LOL

But here’s a few, so you have an idea…

Have you ever invited friends over for some beers and very unsmoothly transitioned to showing the plan to a very angry audience? I have.

Have you ever tried to prospect your bartender, a few too many beers past ‘buzzed’ and have him respond with, “Is this Amway?” Doh! I have.

Here’s a good one… have you ever prospected a girl, while on a date as a “test,” because your upline told you that if a girl is not positive about your business, she’s not a keeper? Yep… didn’t turn out well.

And that’s about as much as I’ll reveal, because I’m starting to get really depressed remembering all this right now. Ha ha ha…

The point is, I’m about to cast some heavy stones at some networkers, but I just wanted to let ya’ll know that I’ve made mistakes too… but that doesn’t mean we should be going easy on those that are committing some MAJOR prospecting mistakes on Social Media and online.

In my day, my fumbles happened offline and there is thankfully no record.

Unfortunately, today…

The Internet Never Forgets and It’s Ruining It for Everyone Else

I once heard that success in business is all about ‘time’ and ‘place’. As a professional marketer, I would add ‘message’ to the equation as well.

Unfortunately, network marketers today are being taught online prospecting methods, which include the wrong message, at the wrong time and most definitely in all the wrong places!

Here’s the truth!


There is a VERY fine line between prospecting on social media and spamming people. I’m sorry to say that most network marketers have been turned into human spam bots by their upline and company leaders…

‘Disposable distributors’ tasked with the job of spreading the word about their company’s products or opportunity, at the expense of the individual’s reputation and risking the suspension of their social media accounts.

Just recently, I asked affiliates of my company to share examples of the WRONG WAY to prospect online, by sending me screenshots of the poor attempts at prospecting they receive every day…

The WRONG Way to Prospect and Recruit

Judith Moor

Successful entrepreneurs and networkers alike eventually learn the true secret to success and it becomes the foundation upon which their entire prospecting, recruiting and business building strategy is founded.

That secret being:


“People don’t care how much you know, until they know how much you care” – Theodore Roosevelt

The screenshots above are weak prospecting attempts from people who haven’t yet figured out that building a business is not about tricking people or finding the right copy/paste FB messages to send to strangers.

It’s about actually caring about people, becoming a person of value and being someone uniquely positioned to help someone with their problems.

That last one is critical “uniquely positioned to help someone with their problems.”

Any idiot can copy and paste a message into the Private Message function on Facebook.

What sets you apart from the rest of the desperate reps hitting people’s inboxes with their new “ground floor” opportunities or cash programs?

Now this doesn’t mean, prospecting online doesn’t work. I know some very skilled recruiters who are excellent at online prospecting, but just like offline prospecting, they’ve devoted the time and effort to learn this very difficult skill and have mastered it. And if that’s the strategy you want to deploy, you need to do it right or else!

But if you’re still a little fuzzy on whether you are a spammer or not, here’s a guide of sorts…

Top 5 Warning Signs That Your Prospecting Efforts are Actually SPAM

1) You first private message to a stranger on social media includes a link to join your opportunity.

2) You get angry replies via private messaging and/or you have been reported as a spammer.

3) You post links to your opportunity or website in the comments section of other people’s social media posts

4) You compulsively want to talk about your company or products, without anyone asking you to share.

Finally… this one is the most important one…

5) You engage in interactions online, with a hidden agenda, hoping to transition the topic to something that would get people interested in your opportunity, without caring about knowing the other person.

This last one for me is a big one but could also be controversial.

After all, #5 is the very definition of prospecting (online or offline), which even when done right… can still feel awkward, result in people getting angry at you and very unleveraged, which is why I eventually decided to stop prospecting all together.

But here’s the interesting thing…

“When I Stopped Prospecting People, My Business Started Growing!”

I can’t tell you how relieved and at peace I felt, when I once again, was able to go out with my friends, visiting a family member’s home or be in a public place without having to think about prospecting anyone.

Just enjoying being normal again, was incredible, after two years of being taught by my upline that “everyone was a prospect” and approaching every conversation with a hidden agenda, I was free!


That’s because it wasn’t until I STOPPED prospecting, that my business actually started growing!

Weird, right?

At this point, you may be asking, “then how the hell did your business grow?”

Well before I answer that, I have to say that there are people who are very skilled prospectors and recruiters who completely disregard the issues I mentioned above.

They knowingly and without shame, approach every interaction with a stranger as a prospecting opportunity.

Getting yelled at or cursed out by prospects is no big deal, as long as some people say ‘yes.’

And just like doing it right offline, there’s a way to successfully do it online as well. After learning and becoming very good at prospecting, I decided that I didn’t want to build my business this way.

The problem with prospecting in general, as it’s normally taught, is that the mindset going in, is still about what YOU want people to do and about manipulating people into doing what you want them to do.

In other words, it’s about YOU, not them. I didn’t like that, but I still did it for a little while… until I did find a better way.

The More Leveraged Alternative to 1-on-1 Prospecting, Which Won’t Make You Feel Like a Cheap Sales Man

Now, I am not trying to be high and mighty about all this prospecting stuff, because I’m not.

If it came down to feeding my family with ‘stone cold’ prospecting tactics or my kids starving, I choose stone cold prospecting every time, without remorse.

But the reason I was able to quit prospecting was because, with the help of some extraordinary mentors, I eventually discovered an online recruiting strategy, which…

Enabled me to recruit more people in 1 Day, than the most skilled recruiter in the world can do in 1 month I was able to passively generate leads, customers and new reps – even when I was out having fun with friends and family.

(Hence why I didn’t have to worry about prospecting them!)

Rather than spending hours spamming or private messaging people on social media, I learned how to legitimately get Facebook and other networks to actually help me attract the people who are most interested in what I have to offer, using their ads platform! (i.e. going legit!)

In fact, every day for almost 8 years now, I’ve awoken to an email inbox full of notifications for new leads, new customers, new team members and commissions I earned while sleeping!

This strategy is called ‘attraction marketing, which is an internet marketing strategy designed for networkers and people in direct sales!

You see, if your business depends on you being on social media, sending private messages or commenting on people’s posts all day, you are NOT doing internet marketing… despite what you may have been led to believe.

Online prospecting and internet marketing are NOT the same thing!


Internet marketing is a passive strategy, which works, even when you are not.

If you want to learn how it works, I actually reveal the entire strategy I’ve used for the past 8 years, in a free 10-Day Online Recruiting Bootcamp available here.

You’ll also get more details about a book I wrote, which is goes into the nuts n’ bolts of my recruiting & selling formula.

Now if traditional prospecting online or offline is your thing and you want to stick to that, by all means, go for it.

My friends, Eric Worre, Ray Higdon, Todd Falcone and Tim Sales are all about that stuff.

(And they do ‘attraction marketing’ too!)

For me, there was simply a certain way I wanted to live my life and that was more important.

I would much rather make a ton of money in my business first and then have my friends and family beg me to tell them more about it it.

It’s much better than begging my friends and family to join a business which isn’t making any money.

Which would you prefer? Exactly!

To your success,

Ferny Ceballos
Author of Attraction Marketing Formula

So that is Ferny’s story and how he overcame the problem of chasing family ad friends. You will bear with me there is no other method better that this one. Hope you enjoyed it.

If you would love more of Ferny’s Training’s, like the one above, go here for more.

If You Enjoyed This Post, I would greatly appreciate it if you do me a favour by entering a comment below and sharing.


  • Vanessa Wolford

    Reply Reply September 28, 2016

    Great blog post Judith! Great minds think a like. I had a problem with making everything about myself as well and still continued to try. I decided that if I was going to grow that I had better find a better way something about making it about me just did not sit well with me. Thank God I kept searching. Now I know that I am supposed to find out what people need and provide them with a solution for their problem. Building a relationship instead of trying to get a sale. Which was difficult for me anyway since I did not want people to think I was after their money. It’s awesome to know that my feelings was right you and I am not the only one whom felt that way once before in their journey. Thanks so much and Keep up the good work. God bless!

    • Judith Moor

      Reply Reply September 28, 2016

      Absolutely Vanessa. I had that feeling for so long and I am grateful I have learned to focus on other people rather than focusing on me. People need to know you care about them and their problems. Thank you for stopping by. I appreciate you.

  • Andy Atsugah

    Reply Reply September 27, 2016

    i have to say this is the best definition of spamming i have come across. after having spoken to a lot of these people some of them do not realize they are spamming so long as its on social media. for some reason they think different rules apply until it is explained properly.

    and to add to it, prospecting the right way gets people started. you need both your passive and active marketing to get results fast. for some free marketing is their only option so adding online prospecting gives speedy results.

    • Judith Moor

      Reply Reply September 28, 2016

      Thank you Andy. I am happy you loved it. Yes, we absolutely need both passive and active marketing techniques to enable us get results quicker. Thank you for stopping by. I appreciate you.

    • Judith Moor

      Reply Reply September 28, 2016

      Thank you Andy. I am happy you loved it. Yes, we absolutely need both passive and active marketing techniques to enable us get results quicker. Thank you for stopping by. I appreciate you.

  • Michael Burns

    Reply Reply September 27, 2016

    Using social media, especially facebook for prospecting is a great skill to have. There are people that are very good at it and people that are very bad about it and do it all wrong like your article states.

    Many people confuse prospecting with marketing however. Prospecting on social media is an important skill to have. However, solid marketing skills are far better to have in the long run.

    Great article.

    • Judith Moor

      Reply Reply September 28, 2016

      Very well said Michael. I didn’t know the difference myself until recently. I have been learning a lot. Learning online prospecting as a skill is definitely something worth doing. People who are very good at it achieve great results. Thank you for stopping by. I appreciate you.

  • Judith Moor

    Reply Reply September 27, 2016

    Thank you Lori. One thing I have grown to learn is that customer acquisition and retention is the holy grail of any business. Achieving that will sustainable a business. Thank you for stopping by. I appreciate you.

  • Julie Syl Kalungi

    Reply Reply September 26, 2016

    This is a great post Judith, People dont care about what you say until they know that you care. And on Social media the only way they usually can tell is via the tonality of your posts! we are so blessed with social media to be honest and prospecting has never been so much fun 🙂

    And its okay sometimes to have Facebook Comments! I do let one post slip thru that way myself 🙂

    • Judith Moor

      Reply Reply September 27, 2016

      Very well said Julie. Social Media has blessed me as I have learned so much from it and gained exposure. And yes, it’s taken the scare out of prospecting.Thank you for stopping by. I appreciate you

  • Renard Moreau

    Reply Reply September 26, 2016

    [ Smiles ] Thank you for sharing your expertise on prospect marketing.

  • Lori English

    Reply Reply September 25, 2016

    Great article about prospecting and how to have customers that stay around I liked all the tips you include in this article.

    Lori English

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