Personal Branding

Branding Yourself For Home Business Success – A Beginner’s Steps

In the past, when we heard of a brand, we immediately thought of a big or large organisation like Apple, Microsoft, Next, etc

This is because these organisations stand out and have identified themselves with something that makes them unique in the market place.

So when you hear Apple, immediately your mind tells you mobile devices, Microsoft – immediately – software and computers and so on.

So What is Branding?

The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers” Source

Does that mean as an individual you can create a brand for yourself? The answer is an Absolute Yes.

There are so many individuals who have created great brands for themselves in different niches.  For example – The following names have become very top brands in the home business niche:

  • Ray Higdon – Growing Your Home Business Through Content Creation
  • Tanya Aliza –  Growing Your Home Business  Using Social Media
  • Amy Porterfield – Social Media Strategist, etc.

Branding is an ongoing process that takes time, effort and planning, and these people, just like any other big brand out there, have taken years and years to build their brands and establish themselves in the market place.

They all have a story to tell which we all can learn from and develop our own brands.

So, As A Beginner, What Do You  Have To Consider When Developing Your Brand?

Branding is all about developing  awareness. It doesn’t matter what industry you are in – whether you are a gardener, a chef, a network marketer, a blogger, an internet marketer or in health and wellness, it doesn’t matter.

So as a beginner, here is how to start:

  • Picture the person whose social media status, new blog post or video you look forward to seeing everyday.
  • Ask yourself – why do I look forward to them?

That is because they have worked on their brand and done a great job at it.

They have worked on their branding strategies and therefore have created that trust within you so that you have grown to like and trust them.

You are able to associate their personal brand to the provision of value that can help you in some way. That is why you look forward to seeing the next piece of value that they have created.

So the question for you is – Do You Know That YOU can also Create a following like that for YOURSELF – so that people also look forward to seeing your post, video or social media status because they know they will get Value from YOU?

If you are in a Home Business, the company you are associated with is the best, yes, it has the best products and services, yes, but the company already has it’s name and the people that own the company have branded themselves through their company.

So why carry the company everywhere you go – on your social media pages, in your suit case, etc, ? Rather Why Not Stand Out And Attract People To YOU instead?

Remember in the home industry there is a common saying that – ‘ PEOPLE JOIN PEOPLE NOT COMPANIES’

Do You Want To Use Social Media To Attract 5-10 New Prospects Every Day To You… All Without Chasing Anyone Or Bothering Your Friends Or Family?

Click Here To Register for Tanya Aliza’s FREE WEBINAR where you will learn how to do that.

If You Enjoyed This Post, I would greatly appreciate it if you do me a favour by entering a comment below and sharing it.

Judith Moor

‘Helping You Start Your Entrepreneurial Journey & Taking It To The Next Level’

Judith Moor’s Life Style Entrepreneur Blog


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PS: Just curious, would you be open to a side project that wouldn’t interfere with what you’re currently doing? If so, Take A Look At This  and let me know what you like best about it by emailing me at

PSS: If You Are Already In Any Kind of Home Business And Are Struggling With It or You Want To Multiply Your Earnings Potential, This Three Step Free Video Which Teaches You How To Brand Yourself So That You Can Attract The Right People To You And Your Business Will Help You. Click Here To Grab It .

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  • Rich Payne

    Reply Reply April 29, 2016

    Branding you is the most effective method to create online success. Nicely done Judith.

    • Judith Moor

      Reply Reply April 30, 2016

      Thank you Rich. Absolutely. It takes effort but its well worth it

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